Motion Graphics / 2023

HyperClaw.Io

After EffectsDaVinci Resolve

Overview

Motion graphics video for an AI campaign on Twitter, designed to communicate quickly in a high-scroll environment with a technological and direct aesthetic.

Goal

Capture immediate attention and communicate the message in seconds.

Process

Concept

Visual exploration with loopboards and rapid iterations based on client feedback.

Execution

After Effects for complete animation of shapes, text, morphing, and 3D camera. DaVinci Resolve for sound and export.

Motion & Timing

Fast and precise rhythm, optimized for social media retention.

Takeaway

Clarity wins. On social media, communicating fast is more important than showing complexity.

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Wagmi Markets

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