Motion Graphics / 2023

ValleyHub

After EffectsPhotoshop

Overview

A typographic experiment exploring fluid, organic motion applied to letterforms.

Goal

Push type beyond its static form — make each character feel like it has weight and surface tension.

Process

Tested dozens of displacement and mesh warp configurations before finding the right viscosity feel.

Photoshop generated the displacement maps; After Effects handled animation, compositing, and colour grading.

Slow, deliberate easing — nothing ever snaps; everything oozes into place.

Takeaway

Typography is geometry. Treat it like a physical material and entirely new motion languages emerge.

Screw Valley Bot