Motion Graphics / 2023

ValleyHub

After EffectsPhotoshop

Overview

Motion graphics video for Valley Hub, focused on communicating the platform through a clear visual narrative aligned with brand identity and current animation trends.

Goal

Build a piece with visual storytelling that connects product, brand, and experience in a dynamic format.

Process

Concept

Visual storytelling based on UI with organic movement and aesthetics aligned to current trends. The piece aims to feel fluid, modern, and coherent with the brand.

Execution

After Effects for animation, composition, and motion design. Photoshop for UI preparation and adaptation. DaVinci Resolve for sound and final export.

Motion & Timing

Organic movements with smooth but dynamic transitions. Consistent rhythm with the brand's visual identity.

Takeaway

Visual storytelling makes motion go from decorative to functional.

Next Project

Screw Valley Bot

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